Rebel Thinking, Real Impact.
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I'm a Senior Designer, Director, and Rebel Thinker from South LDN, propelled by an unwavering passion for pushing boundaries. No idea is too wild, radical, or controversial for me. I specialise in crafting narrative-driven brands that deeply resonate with modern culture.
As a nonconformist, my career journey has been eclectic, fostering an open-minded approach to inspiration and creativity over the years. I thrive on collaboration, impactful ideation, and iterative processes, continuously learning and evolving. Formerly a Design Director, I now divide my time between freelancing and co-leading AOK Studio.
I’m always open to connecting, collaborating, and discussing wine favs. Portfolio available upon request – let's chat ︎
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I'm a Senior Designer, Director, and Rebel Thinker from South LDN, propelled by an unwavering passion for pushing boundaries. No idea is too wild, radical, or controversial for me. I specialise in crafting narrative-driven brands that deeply resonate with modern culture.
As a nonconformist, my career journey has been eclectic, fostering an open-minded approach to inspiration and creativity over the years. I thrive on collaboration, impactful ideation, and iterative processes, continuously learning and evolving. Formerly a Design Director, I now divide my time between freelancing and co-leading AOK Studio.
I’m always open to connecting, collaborating, and discussing wine favs. Portfolio available upon request – let's chat ︎
Art Direction ︎︎︎ Animation ︎︎︎ Branding ︎︎︎ Brand Strategy ︎︎︎ Environmental Design ︎︎︎ Identity Design ︎︎︎ Mural Design ︎︎︎ Packaging ︎︎︎ Social Content ︎︎︎ Website Design ︎︎︎
Services ︎︎︎
Art Direction / Brand Strategy / Brand Identity / Experiential Design / Graphic Design / Mural Design / Packaging / Social Content / UX Design / Video / Photography / Apparel Design / Editorial / Campaign Design
Talks + Visiting Lectures ︎︎︎
University of Reading / Lincoln School of Art & Design / Women in Design {Westco Communications}
Selected Features ︎︎︎
Design Week 2013 / Computer Arts, 2019 / Wallpaper * 2020 / It’s Nice That, 2020 / Secret Seven 2020 / Inspo Finds, 2020 / Fedrigoni 365, 2021 / ISTD 2021 / Fedrigoni 366, 2023 / Archiboo Awards Judge ‘24
Awards ︎︎︎
ISTD Membership, 2008 / Brand Impact Award, 2017 (Shortlisted) Self-branded – SODA Studio / The Drum Awards (Winner) Best Experiential Design - Boulevard Theatre, 2020 / Archiboo Awards (Winner) Best Visual Design, 2020
Art Direction / Brand Strategy / Brand Identity / Experiential Design / Graphic Design / Mural Design / Packaging / Social Content / UX Design / Video / Photography / Apparel Design / Editorial / Campaign Design
Talks + Visiting Lectures ︎︎︎
University of Reading / Lincoln School of Art & Design / Women in Design {Westco Communications}
Selected Features ︎︎︎
Design Week 2013 / Computer Arts, 2019 / Wallpaper * 2020 / It’s Nice That, 2020 / Secret Seven 2020 / Inspo Finds, 2020 / Fedrigoni 365, 2021 / ISTD 2021 / Fedrigoni 366, 2023 / Archiboo Awards Judge ‘24
Awards ︎︎︎
ISTD Membership, 2008 / Brand Impact Award, 2017 (Shortlisted) Self-branded – SODA Studio / The Drum Awards (Winner) Best Experiential Design - Boulevard Theatre, 2020 / Archiboo Awards (Winner) Best Visual Design, 2020